Project Challenges
Agricultural buyers need trust, category clarity, and transparent EGP pricing — not a generic catalogue dump. The challenge was to turn Asagro’s fertilizer and pesticide range into a structured ecommerce journey: scannable category pathways, product cards with real prices, an about narrative that explains the brand’s role as a farming partner, and a contact path (Nasr City villa address and phone) that supports both discovery and reorder.
Project Deliverables
UX/UI Design
We designed a confident, Arabic-first interface: a bold crop-and-yield hero, quick category chips for fungicides, herbicides, spider/acaricide pesticides, and nematode products, featured-product storytelling, and a clean shop/category layout so every visitor can move from crop problem to product without friction.
Website Development
We built a responsive WordPress + WooCommerce experience — homepage storytelling, shop and product-category browsing, product detail pages with EGP pricing, about and crops/diseases content, and contact — tuned for performance across desktop and mobile so Egyptian growers can move from discovery to purchase smoothly.
Ecommerce
We structured the catalogue and commerce flow around Asagro's real offer: fertilizers and crop-protection products, clear Egyptian-pound pricing (including featured items like Ultra Humi Max), wishlist and cart pathways, and category taxonomy that mirrors how farmers shop by pest and crop need.