Project Challenges
Key challenges included striking the right balance between professionalism and approachability, ensuring Benefits Hero’s brand felt both credible and engaging. Communicating complex benefits concepts simply and engagingly was also another challenge we successfully overcame. Additionally, aligning design, messaging, and user experience to appeal to both businesses and employees required our thoughtful strategy.
Project Deliverables
Branding
Mirrorful crafted a tailored brand identity for Benefits Hero, positioning it as a trusted partner in employee benefits. This required developing a visual and verbal language that conveyed expertise without feeling overly corporate, ensuring the brand resonated with both businesses and employees. Our creatives also designed a custom logo through custom typography, color palettes, and graphic elements that align with Benefits Hero’s core values.