Project Challenges
Specialty coffee brands often split wholesale, shop, and education across disconnected touchpoints. The challenge was to unite NO PRSHR’s roast philosophy, wholesale pathway, product catalogue (jars, cups, holders, coffee cards), experiences, partners, and learning content into one coherent ecommerce site — calm, premium, and shoppable — without losing the slow-roast story that defines the brand.
Project Deliverables
UX/UI Design
A clear, content-led interface with confident hero storytelling, scannable pathways into wholesale and products, and transparent EGP pricing.
Website
A responsive WordPress + WooCommerce experience covering homepage, shop, categories, product pages, wholesale, about, and contact.
Ecommerce
Catalogue and commerce flow structured around specialty coffee, merch tools, EGP price ranges, and pathways for retail and wholesale.